How to Vacation Proof Your Business

Let’s face it. Sometimes we all need a break. But for the solo entrepreneur or small family businesses, getting away can be tricky. You need to take a break but you don’t want to leave your customers in the lurch or miss out on sales at the same time. Luckily there are some ways you can vacation proof your business before you take your next break. Continue reading

Mastering the Sales Funnel

Sales is often compared to a funnel. Businesses attract a large number of leads from the various marketing efforts they make. However, by the time they become actual customers, those numbers drop significantly. This is especially true for goods and services that represent a significant investment. During the funnel process, businesses attempt to guide leads towards the buying decision through education, relationship building and trust. Continue reading

The Importance of Audio Branding

Many businesses give a lot of thought to the visual components of their brand, but spend very little time considering their audio branding needs. Audio branding has numerous benefits that will only strengthen your visual efforts. Audio branding can help clarify your organization’s vision as well as encourage employees and customers make deeper connections with your brand. For example, imagine a MGM film without the lion’s roar or an Intel commercial without the short, electronic tune. Both of these audio components help make the brand memorable. Continue reading

Lead Generation Tips That Deliver Results

Focusing efforts on how to effectively generate leads for your firm is one of the most significant things you can do to grow your business.  However, it takes time, effort and skill. Lead generating is not one simple task. It is the use of multiple strategies in order to attract potential customers for your goods and services. Every marketing effort you make to reach those who are not current clients is a part of your lead generation strategy. Make sure those efforts are effective and will bring you the results you want. Continue reading

Don’t Hold Back Your Cloud Based Phone System

Your Halloo cloud based phone system is an exciting asset for your business. It gives you tools to help improve in so many different aspects. It goes beyond the typical phone system to filling gaps in your day to day business life that you didn’t even know were there. Get to know your system and what it can for your business, so you don’t hold back. Continue reading

Dallas is Central to Business Success

Known for its location in the center of the country, well-educated workforce and interconnected system of railroads, ports and highways, Dallas is ranked among the country’s best places to start a new business.

That explains why Toyota, State Farm and Liberty Mutual are all in the process of moving their headquarters to the Dallas Fort-Worth region. Continue reading