Analytics are the most valuable information available to your business. Luckily, the data needed to discover the who, what, when, where, why, and how of your business is readily found. That data for is available from every sale you make, every call you receive, every website visit you get, and every social media effort you make. In the day-to-day running of your business, valuable data is being automatically collected and it is up to those running the business to pull meaningful patterns from that data. In fact, systematically collecting and analyzing data about your business is critical to its success. Continue reading →