Don’t you just hate those small flash drives you end up losing somewhere? As a business, it’s always a hassle. They’re just too small, too puny, and too deceiving. So why do we need those pesky flash drives for anyway?
You like science fiction? Star Wars. Star Trek. My Little Pony. He-Man, Masters of the Universe. It’s all fun and games and appeals to our sense of fantasy with some healthy dashes of speculative technology, stuff that can make us dream of how it could be in the future.
With every new technology out there, there’s some adjustment: basic statement of fact. This is especially true of the latest rage we’re seeing everywhere with all the SkyDrives, Google Drives, and online file syncing going on — the basic terminology is known as “cloud computing.”
I have to admit: changing the name of a brand usually revamps the marketing and advertising. Google knows this. Obviously. Just look at the Google search engine! The logo changes every once in a while, and sometimes they get pretty creative.
Part of the problem with technology these days is a lot seems to get obsolete in favor of more advanced versions. Think Terminator here. Yes, we loved Arnold, but let’s face it: the T-1000 kicked his tail to kingdom come. Because the T-1000 was more advanced.
See? There’s still a reason for prestigious paper products in small business. I’m, of course, talking about ‘business cards.’ Those tiny herringbone-colored high-quality trademarked trendy business signatures suggesting that you’re all about professionalism.
We love to make fun of that presenter with the clicker or laser pointer, waiting for the moment when he turns around so we can spitball him and laugh. Presentations always get a bad rep, especially when using that archaic dinosaur of a slide projector.
Synchronization. That’s honestly become the middle name (and first and last name, really) of truly good business practice. Everything needs to be synchronized, working harmoniously in a business. Like a well-oiled machine. But can you imagine that working with social media?
It’s almost like an age of nostalgia, this idea of passing one of those pristine business cards to a colleague. That one simple act is a true hallmark of networking. The idea of the business card is basically the auto attendant and call center of person-to-person communications. Seriously!