Trover’s Silent Entry Doesn’t Abrogate Need To Be There

Trover, a mobile discovery app, has proved a little quiet in terms of its rollout and operation. But that silence doesn’t relieve the need to be involved, lest another valuable marketing corridor be lost.

Currently available for both iOS and Android, and having drawn some fairly big names in terms of venture funding like General Catalyst Partners and Benchmark Capital, Trover doesn’t so much focus on being a visual directory so much as it does focus on moving into a full-on entertainment app for restaurants, coffee shops and more. Thus, from a small business standpoint, having an active position on Trover will likely prove useful in terms of marketing, as when it comes to helping people find the best and newest of just about everything in their area–or in the area they happen to be at the time–they might well turn to services like Trover.

Trover, meanwhile, recently completed a restructuring that in turn offers several new features. They brought in list features, the ability to browse in a full screen, and an improved search function. These new features have created most of the imperative to get some kind of presence there for small businesses, especially those that work mainly on a retail level. The addition of the new features has upped Trover use to about 27 page views per session, which represents both a 35 percent increase over just last month, and a 300 percent increase over this time last year. Users open the app, on average, two to three times per week, and both new lists created each day and photos added to the lists are climbing to impressive levels.

Trover has something of an edge over comparable apps in that it’s getting a lot of attention as more than just a travel app. It’s becoming more like a personal guidebook that can be edited rather than a specific meal planner. Assuming Trover’s progress increases as it has been, it’s going to pull a lot of users in its direction. Thus, any small business that deals in retail–restaurants, coffee shops, entertainment venues, niche retail shops–are going to want to be ready to give all those people flocking to Trover something to look at…and someplace to, eventually, shop at.

It’s not just good promotions, though, that help make a small business grow; proper communications with the customer base with cloud-based telephony tools give businesses a lot of extra power. Click to call systems and find-me follow-me systems make it a lot easier for customers to get in touch with those parts of the business that can get them the things that the business offers.

Trover may not take a business from small to large overnight, but, especially in a down economy, no avenue for potential promotion can be overlooked. The Trover app will go a long way toward providing that avenue.

Related keywords: cloud-based telephony, retail, marketing, social networking