“The Yellow Rose of Texas” – Amarillo, Texas

The Yellow Rose of Texas

Located in the Panhandle of Texas with an iconic nickname as “The Yellow Rose of Texas”, Amarillo provides an environment for growth and success while sticking to its roots. 

Named for the Spanish word, yellow, Amarillo, Texas has a rich history dating back to 1887, confirmed by the Government of Amarillo. Because of the yellow soil along creek banks and the yellow wildflowers growing in the plains, the town once called Oneida had been changed to Amarillo, a small town with a bright future.

Now today Amarillo is home to about 200,000 people.

Due to the miles and miles of agricultural land, agribusiness is a major industry in Amarillo, which includes anything from farming to food production factories like Tyson Foods, Inc. and more. Texas Cattle Feeders Association, TCFA, and dairy farms such as are now located in the high plains of Amarillo.

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Once advertise as the “Helium Capital of the World” for its abundance in helium fields but now referred to as “Rotor City, USA” for its V-22 Osprey hybrid aircraft assembly plant, Amarillo has been known for its adaptive economy. From energy to education, this city doesn’t rely on just one industry.

Pantera Energy Company, Xcel Energy and more have expanded in the area making Amarillo an emerging market for energy and power companies along with numerous oil fields and wells. Yet with these expansion and more job opportunities arising, Amarillo’s education still remains one of the top major employers in the state with Amarillo Independent School District, Amarillo College and a few branch campuses of other universities in Texas.

With the cost of living 5.1% below national average, according to Forbes, Amarillo offers a great place for businesses and careers at an affordable price to live. However, cost of living is not the only thing that attracts potential residents and visitors.

Palo Duro

Amarillo has many attractions from The Palo Duro Canyon State Park, the second largest canyon system in America, to the Panhandle-Plains Historical Museum, established in 1933 and claimed as the largest history museum in the state of Texas.

Though it may seem Amarillo is only a small town in the middle of nowhere, “The Yellow Rose of Texas” has a strong and widely-diverse economy that thrives on new and old business.

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