One thing any small business needs if it’s going to survive for any length of time is advertising. You’ve got to get the word out somehow, and word of mouth and social networking, may not always work. But designing advertising isn’t easy, and takes a lot of time and hard work to master. I know; I did ad design for a while. The folks out at 4Mads, however, want to make things a lot easier with their mobile ad design tools.
4Mads gives you the tools you need to design your own mobile advertising, as well as information in the form of tutorials that will help you get the ads you want in play. They work in both Flash and HTML5 formats, and if you’re not too technologically inclined, what that means is that you’ll be able to make ads that work on cell phones, as well as on desktops, so if you’ve got a favored target market, you can reach them on their device of choice. There are a variety of finished ads available for you to look over to show you what the system is capable of, as well as give you some inspiration for your own ads.
I’ve seen the sample ads, and they’re actually pretty well done. Some of them have moving parts, which definitely goes a long way toward getting eye appeal. And when you’ve got eye appeal, you’ve got interest, and from interest comes people who want to learn more about your product, your price, and your place where they can get it. Promotion is one of the biggest parts of the marketing mix, and something like this could go a long way toward getting people interested. Sure, you’ll need to keep their attention with some solid cloud-based telephony tools like a toll-free number to handle people farther away as well as a hunt group to make sure no one gets a busy signal any longer than they need to, but this is a great place to start.
Even better, for small businesses, the prices are very nice. 4Mads will let you make one ad a month free, three a month for $25, ten a month for $75, and if you want more, they offer specific pricing options to suit your needs.
So if you want a way to get your name out there, especially if your market of choice loves their smartphones and you want to reach them where they’re likely to see them, or even if you’re just looking to get people online one way or another, then looking into 4Mads ought to be the help you need.