Where do I get good sales leads for my small business?

Leads mean sales, but leads can cost, and some leads can downright suck.

Let me start by stating that not every business needs to ‘buy’ leads – retail storefronts attract customers by signage and location while some industries (like local Government-related contractual work) match vendors by public postings. But there are still many small businesses (like mine) that need leads of potential customers who are interested in my products and services.

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