Sally wants to return a shirt that doesn’t fit. She calls your company during her lunch break (which also happens to be yours) and is greeted by your generic voice mail. Sally lacks the patience to wait for the option directing her to the returns department, so she hangs up.
Customers that have to repeatedly call to find answers get frustrated, particularly if they have a simple need, such as a mailing address or hours of operation. Solving a customer’s issue on the first call can build higher levels of customer loyalty, reduce aggravation, and lead to time and money savings.