Yelp, a local business directory site with reviews by its members, is becoming increasingly popular in metro markets. It’s influence can be seen in both San Francisco, Chicago and New York where many shop owners display a “Yelp” sticker on their storefront windows.
As online directories take a certain market share away from traditional Yellow Pages – and even search engines – the rise in the popularity of website surfers looking for reviews has increased dramatically since 2005 (when Yelp first launched).
Yelp is also becoming a place where restaurant owners, plumbers and even professional services providers like attorneys can advertise. They have three ways of getting your local business listed – by advertising at a flat monthly rate, by paying $3 per click, or simply being listed for free.
Here’s how to be listed for free (it’s not as easy as one would hope).