All growing business experiences the following scenario at some point:
- A new advertisement or marketing has started generating attention,
- Potential customers start calling to learn more, and
- The current business owner/staff start spending more time on the phone than on other critical business functions.
The deluge of phone calls can often overwhelm small- and mid-sized businesses as they try to qualify new leads, or answer general inquiries while still trying to maintain service quality elsewhere. Some hire additional staff, while others rely on the phone company to provide additional lines to manage the workload – but these options carry significantly greater cost than automating inbound calls.