The stats behind voice mail versus a live answering service
Let’s be honest. Many of us are too busy
nowadays to leave a voice mail message. We email, text, email or
increasingly, Facebook message each other for information and
answers. But what about when we call a business?
A survey conducted by ABC Advertising (published in the New York
Times) to 10,000 consumers asked them:
“When responding to an advertisement that asks you to call a phone
number, how likely are you to leave a voice mail?”
Only 21% said they were “likely” to leave a voice mail, close to the 4
out of 5 lost potential customer calls reported by Fortune Magazine in
2006.
So what does this mean for us small business owners?
If you do any form of advertising (including handing out business
cards with your business number on it) a phone call is still the best
form of capturing customers.
But let’s do the math. If you’re getting an
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average of even 3 voice mails from potential customers a day, that means up to 7 more
potential customer calls were lost because they didn’t leave a
voice mail.
So why isn’t everyone rushing to get a live answering service?
Quite simply, it’s the economics of
it. Traditional answering services require complex contracts, term
commitments, and minimum call volumes. And, doing the due diligence on the
“right” answering service vendor takes time. A lot of it.
That’s why the folks at Halloo started thinking, “If movies, music,
software, and even takeout can be purchased as an online service—why can’t
there be a kick butt answering service that only charges people when
they get a call?” No contracts, no term commitments, no
complexity.
Like the rest of Halloo’s product suite, just sign up, fill
in a simple form so the agents understand your business and script,
and boom! Instant answering service. Which, statistically speaking,
means a lot more leads for your business.
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Caveat emptor?
The answering service you choose, regardless the price,
has to be seen as your partner. They are, after all, the front-line
of your sales and support process, and an important extension of your brand.
Using offshore agencies can deliver mixed results for U.S. based
companies seeking the right sales and support balance for their
incoming call management.
Churn is another important consideration. In many call
centers, here and abroad, the turnover or churn of trained agents can
be as high as 100% per year! When choosing an answering service
partner, it’s critical to think about how long the call center
keeps its agents. Churn is a sign that call center agents are not
happy with their jobs, and if they’re not happy, that attitude
will bleed into your business every time they answer a call. Therefore
it is CRITICAL that your answering service manages its employees well,
since your image and business is literally on the line.
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