Is a Vanity Number the Right Choice for Your Business?

toll-free-vanity-phone-number

Is your company ready to try a new growth strategy? Consider choosing a toll-free vanity or mnemonic phone number for your organization. By doing this, you will choose a phone number that spells out a phrase or name. It’s powerful because it’s much easier for customers to remember a vanity number than a random string of numbers.

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Disaster Planning: Include Your Virtual Phone System

Sadly, unexpected disasters can strike your area and business in numerous ways. While there’s no way to completely prepare for every type of disaster, having contingency plans and needed tools readily available can help you navigate through tough times.

Part of a disaster plan should address how you’ll communicate with your customers, clients, and employees. It may not be feasible to individually call each member of your team or expect team members to have access to their normal work environment. Instead, you may need to set up a communication system that can be accessed by employees once they reach safety. Including a virtual phone system with automated attendant, call forwarding, and hunt group features into your disaster plan can minimize service disruptions. Continue reading

Thinking of Sending Newsletters Through Your E-mail?

Even if you’re sending as few as 25 e-mails from Microsoft Outlook or your e-mail client, as “news” or a “newsletter” e-mail, you could easily get your IP address blocked, preventing future e-mails from getting delivered to your customers – even if you’re just sending a single e-mail. First, let’s understand three important definitions –

E-mail MarketingIP Address: An IP address is a series of numbers assigned to a device connected to the internet to obtain host/network identification and location. ISPs will use your IP address to determine where your e-mails are coming from. Here’s how to find your IP address.

ISP: An Internet Service Provider (ISP) is the company that provides your connectivity to the internet. Each ISP can, and usually does, have their own spam filtering systems. See a list of the top ISPs in the US.

Whitelisting: Each ISP’s spam filtering system works in part by asking those who send bulk e-mails (which can be as little as 25 e-mails sent in a short burst of time) to apply for approval to send such mass e-mails in a process known as “whitelisting”.

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