Clever, huh? That’s what IVR stands for, for me — Invaluable Viable Resource. No, really, it actually means “Interactive Voice Response.” What the heck do I know, right?
Hopefully, a lot — as this particular article’s going to tell you some of the logistic philosophy surrounding the concept of Interactive Voice Response within a company
Or is it “Four score and seven years ago”? President Abraham Lincoln said that. And it was the beginning of the Gettysburg Address, stating that America is the Land of the Free. And it most certainly is. Why?
I bet all of you are asking the phenomenal million-dollar question here: what do credit unions have to do with the White House?
First off, let’s go to what credit unions are (in case you’re not fully familiar with it).
Let’s be accurate here, though: at first Google called it “Google Local,” but the truth is it’s called Google Places.
Names don’t matter, though — only the results. And the results are this:
What’s the one key advanced element to true marketing and advertising of your small business? It’s simple: knowing your community.
To be simpler, knowing your target audience. Your demographic.
Is that for real? Yes, it most certainly is. Let’s put it this way: ….Even the White House is doing it!
This is a wake-up call to just how powerful Twitter really is, and there’s no denying the fact that the corporate level is tapping into it. Why? Because it’s quick and easy….
We’ve seen it before, haven’t we? Oh, yes, indeed-y. They were called MySpace (excuse me, the hip name now is My____) and Facebook — the gladiator match of the decade and anyone can arguably say that Facebook won. Seriously, you get onto the MySpace page and notice that you can login to your Space using your login and password from Facebook! Facebook’s saying ‘I’m the Gate Keeper. What I say goes.’
Many would say ‘probably not.’ Introducing a rather interesting app that aims to solve the issue of overflowing e-mails and spam in the INBOX: it’s called Taskforce. Founded by Niccolo Pantucci and Courtland Allen, it’s an interesting innovation that essentially turns e-mails into…. Wait for it…. Tasks!
Let me start off by saying that I like the conveniences of being an American Express cardholder, but as a merchant, it can be frustrating at times. Here are the popular reasons I hear when other small business owners tell me they won’t take AMEX.
Reason #1 – Chargebacks
While it may not be fair to American Express, there are quite a number of folks who say that AMEX is “notorious” for siding with the customer in a charge-back dispute.
At a previous business, I once had a customer who used our 
software for over a year and was paying us software licensing fees in excess of $1,000 per month. When the customer filed for bankruptcy and his business shut down, he called AMEX and claimed that all charges to his credit card from our company – going back months – were all fraudulent.
AMEX immediately reached into our bank account and froze the funds… nearly ten thousand dollars. For a small business, this was a significant amount of our working capital to be taken out of our account. We had to fight for weeks and show the AMEX arbitrator that these were legitimate charges.
