Transforming a Good Customer Care Rep into a Sales Role

Finding a good customer care representative who is also a great salesperson is not always easy. However, for smaller companies it is often necessary to hire individuals who can successfully pull double duty. Finding the ideal customer care representative is typically not a problem, but finding one that is a natural salesperson is often a challenge. If your great employee does not immediately master selling, don’t give up. Try bringing these techniques into the role. Continue reading

Is a Flexible Workplace the Right Fit for Your Company?

Is your business going through a growth spurt? Adding new employees can be difficult, even for seasoned organizations. Beyond identifying the responsibilities of the new employee, there’s also the complexity of the hiring process. New hires can bring about infrastructure and logistical challenges for small and medium sized businesses. For example, will the employee need to be locally based, is there space in the current office to house additional workers, and what hours will the new employee work? Continue reading

Voice Branding in your Marketing Mix

Having consistent branding can give your company a competitive edge. The easier it is to distinguish your company, products, and services from those of your competitors, the better off your organization will be. Many organizations consider the visual aspects of their brand, but neglect the audio and voice components. However, auditory messaging deserves equal consideration in your overall branding strategy. Continue reading

3 Powerful Ways Being Easy To Reach Builds Your Business

You’ve likely heard that a website is crucial to the success of a business. Equally or even more important is your phone. For many businesses, a website gets them found but a phone call converts the interest to a sale. However, if your phone is not being answered or your phone number is not easy to find, you may be missing out on sales – lots of them. Today, high tech phone systems like Halloo allow you to ensure that your phones are always answered, calls are managed in an effective manner, and the best customer service possible is always delivered. Being easy to reach helps to build your business, in a big way. Continue reading