We’ve heard about a variety of new mobile payment options coming out over the last several months, so it’s not surprising that Harris Interactive set out to conduct a poll to see just how important mobile payments are, or will be, to businesses. What they discovered about mobile payment apps was unsettling.
Getting customers isn’t easy under the best circumstances. Keeping them can be even harder. Sure, you can offer your customers the moon, but the first time anyone has a better offer, many customers–especially in these hard economic times–will head out to the better deal. Punchcard, meanwhile, hasn’t been on the market long, but as it’s closing in on profitability, and it wants to help you do likewise.
Some deeply unsettling facts wandered into my frame of vision this week, and if you’re running a small business, it’s going to be just what you want–and even need–to know. As it turns out, 60 percent of all restaurants do not have menus posted online. And fully 95 percent do not have a mobile web site.