Synchronization. That’s honestly become the middle name (and first and last name, really) of truly good business practice. Everything needs to be synchronized, working harmoniously in a business. Like a well-oiled machine. But can you imagine that working with social media?
It goes without saying that in business, reputation means everything. What isn’t as obvious, is how to increase brand recognition and customer loyalty. Many businesses, whether traditional brick and mortar or those that exist entirely online, are turning to social networking opportunities such as Facebook and Twitter as part of their overall marketing strategy. This is the new ‘word of mouth’, and it can be very powerful.
So how do you know if it is working, when measuring the conversion rate for your online efforts can be difficult? Fortunately, a free service offered by Klout.com can help!