Every growing business experiences the following scenario at some point:

A new advertisement or marketing campaign generates attention and more potential customers start calling, causing the business owner and staff to spend significantly more time on the phone taking orders or answering questions.

An increase in calls can often overwhelm small- and even mid-sized businesses as they try to qualify new leads, or answer general inquiries while still trying to maintain service quality elsewhere.  Some hire additional staff, while others rely on the phone company to provide additional lines to manage the workload – but these options carry significantly greater cost than automating inbound calls. Continue reading →