While not a ‘secret’ per se, it still amazes me that few people on the web talk about one of the easiest ways for small business owners who host or attend events to grow their their visibility on Facebook.
Hint – it’s about taking and tagging pictures.
Let’s digest this motion in 4 steps –
1.) Have the right website host and setup
I wish more discussions about Search Engine Optimization (SEO) would touch on the fundamentals of website hosting and IP addresses. Before getting into code or content, we often forget the basics of how our web pages are going to be structured and served up to the public.
Most small businesses, unless they are web-based or software-based services, will probably have a cheaper shared hosting setup. This means the website will be on a server which has other websites it hosts. This option is fine, but making sure the website does not share its IP address with other websites is critical. If Google bans an IP address because it detects, for instance, malware being served from that website, it will ‘blacklist’ all websites being served from that IP address.
The first step in good search engine optimization (SEO) is having your site indexed in the popular directories Google trusts.
The 5 important components of having your site well ranked in Google are: