Ari Law attorneys focus on small business, litigation, intellectual property, contract and defense. Located in the financial district of San Francisco, they serve the entire Bay area as well as numerous other locations, including China.

Ali Aalaei, the Principal of the firm, noticed a discrepancy between the number of calls directed to the firm by a referral agency and the number of calls that the firm was registering. The referral agency indicated that they were missing three to five calls a week. Mr. Aalaei and his colleagues were shocked by the realization that they were losing potential business. This prompted further investigation into the customer experience of a caller to the firm. Continue reading →