What Foursquare and Gowalla Can Do for Small Businesses

Foursquare and Gowalla Checkins for Small Business Owners

Your most loyal customers are starting to let their friends know they are at your business

Recently I started getting asked by more small business owners – “What’s a check-in?”

Companies like Foursquare and Gowalla have made the concept of smart phone users “checking in” to let their friends & family know they are in a certain location has been growing rapidly. So rapidly in fact, that Foursquare recently turned down a reported $100M offer from a major Internet giant. So what gives, and how does this affect small business owners?

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