Synchronization. That’s honestly become the middle name (and first and last name, really) of truly good business practice. Everything needs to be synchronized, working harmoniously in a business. Like a well-oiled machine. But can you imagine that working with social media?
It’s what they called Evander Holyfield when he became a boxing god: the “Real Deal.” These days, that’s what it’s all about — deals, deals, and more deals. Look around.
We’ve seen it before, haven’t we? Oh, yes, indeed-y. They were called MySpace (excuse me, the hip name now is My____) and Facebook — the gladiator match of the decade and anyone can arguably say that Facebook won. Seriously, you get onto the MySpace page and notice that you can login to your Space using your login and password from Facebook! Facebook’s saying ‘I’m the Gate Keeper. What I say goes.’
It goes without saying that in business, reputation means everything. What isn’t as obvious, is how to increase brand recognition and customer loyalty. Many businesses, whether traditional brick and mortar or those that exist entirely online, are turning to social networking opportunities such as Facebook and Twitter as part of their overall marketing strategy. This is the new ‘word of mouth’, and it can be very powerful.
So how do you know if it is working, when measuring the conversion rate for your online efforts can be difficult? Fortunately, a free service offered by Klout.com can help!
The latest resource for small business owners that want to get a leg up on social media is here.. it’s called UpHype, and they’re a marketplace for those who offer small businesses their marketing services. Because most of the services are bundled as $8, $16 or $24, it’s very affordable for even the smallest business.
After having spent a couple of hundred dollars buying various services, the most popular service packs seem to be – Continue reading
While not a ‘secret’ per se, it still amazes me that few people on the web talk about one of the easiest ways for small business owners who host or attend events to grow their their visibility on Facebook.
Hint – it’s about taking and tagging pictures.
Let’s digest this motion in 4 steps –
The first step in good search engine optimization (SEO) is having your site indexed in the popular directories Google trusts.
The 5 important components of having your site well ranked in Google are:
Leads mean sales, but leads can cost, and some leads can downright suck.
Let me start by stating that not every business needs to ‘buy’ leads – retail storefronts attract customers by signage and location while some industries (like local Government-related contractual work) match vendors by public postings. But there are still many small businesses (like mine) that need leads of potential customers who are interested in my products and services.