I have to admit: changing the name of a brand usually revamps the marketing and advertising. Google knows this. Obviously. Just look at the Google search engine! The logo changes every once in a while, and sometimes they get pretty creative.
Part of the problem with technology these days is a lot seems to get obsolete in favor of more advanced versions. Think Terminator here. Yes, we loved Arnold, but let’s face it: the T-1000 kicked his tail to kingdom come. Because the T-1000 was more advanced.