Let’s be accurate here, though: at first Google called it “Google Local,” but the truth is it’s called Google Places.
Names don’t matter, though — only the results. And the results are this:
Rating: 4 out of 5 stars
Here’s the Skinny on “Local”
Google provides businesses with something simply called a ‘listing.’ Go on Google Maps, and you’ll see it right there on the left side. Users can use a search engine to find any kind of business they want and where that business is located.
For instance: type in ‘construction,’ and on the Google Map on the right will be every single listing. Pretty nifty.
What Businesses Need to Do
So you want in on the action? Simply click on ‘Google Places,’ fill in your necessary information, load it up with everything from photos to videos to articles, and Google does the rest for you —
This means every single user can type in your type of business, and your listing will show up.
Including the location on the map.
That’s pretty handy, don’t you think? Here’s the thing, though….
Consider the Name of the Business!
It’s called “Local.” It is local.
Let’s be fair here, though. Most small businesses might want to stick to a more localized setting. This, however, doesn’t mean that a small business can’t expand.
What then happens is a small business outgrows the use of “Google Local” (sorry, Google Places — pardon me, Google, for the mix-up). You don’t need to keep the listing, because your marketing and advertising base has surpassed the local setting.
And, really, that’s what the service provides — a local setting service for those looking for a particular type of business within their area.
However…. Every Little Bit Helps
That’s why it’s a 4 out of 5. You see? As any small business would know, you can’t deny all kinds of help at all. Even the smallest bit of marketing will help! So use it.
Go ahead and use the “Google Local” service. It’s quick. It’s easy. And in the long run, the locals will provide that foundation for your business. That’s how you start up anyway. You’ve got to start somewhere, right?
Just remember, though — the key to good business is location, letting people know, and letting them in the door! Call it the ‘Three L’s.” Oh, and don’t forget the word “Local.” As in “Google Local.”