Forget your Red Bulls. If you’re in the small business arena, you don’t need an energy drink. You need apps. Business apps. From the Google Apps Marketplace. You can’t say much more than that if you’re a passionate entrepreneur looking for a way to maximize business. Particularly there’s one app — probably overlooked, but terribly crucial to your everyday business. And it’s called….
Aviary: Design at Its Best
Rating: 4 1/2 out of 5 stars
Think of having the premiere software without spending a ton of money, and that’s what you’d get with Aviary. It’s free.
To better grasp just how important that is, look at these features, and you’ll have a better idea:
- Business Cards
- PowerPoint Slides
- Screen Captures
- Arrows and Text
- T-shirt Design
- Web Site Icons
- Audio Recording
- Filter Effects
- Music Remixes
And that, my friends, is its biggest advantage. It includes everything. These are basics every business needs. Sure, everyone needs the call center and the ever-popular auto attendant, but this is definitely the smallest bread-and-butter necessities.
Trying to gain prospects, new accounts, new customers, with your business? You need a business card. And you can do it free with Aviary.
You need to deal with correspondence, send letters, brochures, newsletters, etc. etc.? You need letterheads. It’s professional. Oh, and it’s free with Aviary.
Everything else out there in those features all lead you to a better future with your business — with ease, without worry, and without financial headaches.
There’s a Flip Side to That Coin, Though
While you would definitely have creative license to handle any of these design aspects of your business, recognize that you may not have all the expertise or marketing know-how to make these decisions solely on your own.
That’s why you hire marketers. Designers. That sort of thing.
So it may be free, but you may still need help from experts who may charge you a pretty penny. And they may have their own method of designing, and it might not even include the use of Aviary.
Sad for them. But truth for you. And it’s something you have to gauge for yourself.
Can you handle the weight of web design, business design, customer management design? All on your own? If you can, you might want to pick up Aviary and give it a shot.
Know This, Though: Your Business Is Your Baby
In the end, though, you call the shots. You’re the quarterback. It’s your company. How much you take on is your responsibility — so be sober about it, recognize the cost or lack thereof, and keep your wits about you.
The small business field is a challenging one. But Aviary and the Google Apps Marketplace definitely has you covered!