Small Business Tips for Turning Leads into Sales

Every small business needs to have an ongoing process for bringing in new leads and turning those leads into sales. Yet in reality, this is one area that many companies neglect. While they may do great with getting the word out and building awareness of their brand and service, actually translating those leads into sales may not be effectively occurring. However, a strong lead nurturing strategy can make all the difference to a company’s bottom line.   Continue reading

Insider Tips for Outstanding Customer Service

Outstanding customer service is multi-faceted. It is not just knowing the products and services you represent and being able to explain them. Transforming good customer service into outstanding customer service is all about how you make your customer feel. Attention to detail ensures that your customers will feel valued and important, as they should. Continue reading

Creative Uses of Cloud Programs and Services

Creativity is the lifeblood of small businesses. Ingenuity, off brand uses of services and thinking outside the box are what drive small businesses and make them successful. Entrepreneurs even embrace creative uses of things that are obviously good business tools like the cloud. While the cloud is amazing for file storage and sharing, backup, disaster recovery and more, its real power lies in its off-brand uses. Continue reading

How To Track Call Metrics

Measuring the effectiveness of any strategy you put into place in the promotion of your company is an often overlooked, but incredibly important piece of the puzzle. You should never devote valuable resources to anything you are not monitoring and tracking. Luckily when it comes to tracking phone call metrics in your business, it is quite easy to get useful feedback to tell you what is working and what isn’t. In fact, it is all about assigning phone numbers judiciously so you can monitor the efforts you are putting forth. Continue reading

Don’t Forget to Call – Beat Phone Phobia

Does a fear of talking on the phone hold you back from following up on leads and making new connections? Phone phobia can be troublesome, particularly to business owners and entrepreneurs. While text and email are definitely common methods of communication these days, sometimes you just have to pick up the phone and call. If you procrastinate or moan and groan about calling, here are a few tips that can help. Continue reading