Marketing has always been regarded as more an art than a science. The methods that work in one case aren’t always transferable to another. But social networking has often given an edge to marketing efforts, whether you use Facebook, Twitter, LinkedIn or the like to carry out the task. And a new such service, marGenius, looks to give you the edge your marketing needs.
Chances are you’ve heard about Pinterest. It’s almost more of a surprise if you haven’t heard of it, considering how much buzz it’s had lately. But before you start considering a marketing strategy around the popular virtual pinboard app for iTunes, the results of a recent study from Experian have something for you to consider: less than half of consumers studied have a Pinterest account.
And that’s not an understatement, peeps. GQ actually means “Good Quality.” So it fits. This is the case for a super-sweet Google app called GQueues, an app designed to streamline and compact productivity in a small business for the purposes of organization and efficiency. In layman’s terms, GQueues is just plain awesome!
Admittedly, you may not think of Instagram too often in terms of tools your small business can use to get ahead. But once you take a look at what Vitrue has in mind, you may want to get your camera out and get a tighter zoom on the coalition.
One of the greatest constants in the business world is that people love free stuff. And Kiip, a new rewards platform launched in concert with TechCrunch, looks to provide free stuff in a bid to help get people to use apps. And if your small business is using apps to help promote itself, then you’ll want to hear more about Kiip.
Everyone needs sufficient blood flow through the body, right? That’s basic Biology 101! But would you believe the same is applied to businesses? In particular, we’re talking about small businesses.
Good “blood flow” is essential. It’s great for the auto attendants and call centers of America, because it’s healthy for corporate USA.
Hence the reason for the sharp Google app, Podio! And, boy, does it please plenty in business.
Learning About Podio
Rating: 4 out of 5 stars
The name of the game is workflow (or if we’re still on that biology kick, blood flow) and project management: two massively important aspects of running a business.
You started up a business well? Great. You’ve got stellar advertising and marketing all set up? Perfect. But pretty soon that corporate engine of yours will peter out without the best workflow and project management.
Podio is an app designed to bring e-mail and documents from your Google Docs into a “task” format.
What Does That Mean — a “Task Format”?
No longer are e-mails just “messages” — with Podio, they’re actual tasks. This means Podio doesn’t store them in ‘INBOXES.’ Rather, they’re stored right on the dashboard, right in front of the person receiving it.
It makes for better convenience on a corporate team. Google Contacts become much more of a utilization. A CEO won’t be just plugging in a contact to an e-mail message; the CEO will simply ‘click’ on the team member’s name with the written task, and everyone will be able to see it.
The word for it is ‘synchronization.’ Everyone knows what everyone’s doing. Collaboration. Cohesion.
And There’s More. More Mobility.
As in mobile and social features, utilizing an iOS or Android smartphone to help manage the workflow and project management on the go. This is particularly useful for the smaller contract businesses requiring some sort of travel.
Moreover, mobility usually means sociability as well, tapping into the Facebook, Twitter, and LinkedIn stratospheres and really engaging the world beyond the business.
That supercharges the idea of expansion, client retention and client marketing. Think of it as a nitro booster!
Don’t ‘Overheat,’ Though
It’s not all-inclusive, though, in terms of contacts. Some issues get reported that there are limits, such as the inability to share a contact without adding the contact to a project.
It adds a few more steps in there, which can make it a little cumbersome. In other words, it would be a lot easier to simply share all the contacts in one go than to have to manually add each contact to a project.
The Good News?
There’s always work done on the Podio app — meaning developers are constantly trying improve it. So look for this rating to become obselete, because Podio’s making waves, increasing the blood flow in a big way.
Heavyweight champion of the business app arena, baby!
If any part of your business is online–your storefront, your product pages, your blog, or any combination thereto–then you need to have some understanding of SEO. And while some may even be having trouble with the acronym, the actual execution is about to get a little easier with a combination free and pay service known as BrandYourself.
That’s the engine in the muscle car called ‘business,’ right? Accounting. If you don’t have it squared away in your company, everything from your extremely important auto attendant to your efficient call center to even your own secretary ends up in the dumpster.
Not long ago we discussed some of the newer tablets out there–like the BlackBerry PlayBook–and with Apple having released a new tablet just last Friday, there’s one more to see. But if you use a lot of apps in the course of your small business’ operations, or if it revolves around the provision of apps, you may be surprised to hear that the new iPad means a lot more than you might think it does for your small business.
Recently released into private beta, Stride is looking to change the way you do business by providing a customer relationship management system that’s going to be a little unlike anything you’ve ever used before. While other customer relations management systems offer a variety of features, Stride focuses on essentially one thing: the bottom line.