Aah, those were the days when you had to carry around those city pamphlets with the maps to know where everything is, and finding your local tailor or whatnot was such a beast because you had to open it all up. All those folded squares! Utter madness.
It’s what they called Evander Holyfield when he became a boxing god: the “Real Deal.” These days, that’s what it’s all about — deals, deals, and more deals. Look around.
You’ve got FourSquare, all the Groupons you can stuff in your pocket, and the archaic but ever still effective paper coupons you get from the weekly newspaper! Does it ever stop?
Or is it “Four score and seven years ago”? President Abraham Lincoln said that. And it was the beginning of the Gettysburg Address, stating that America is the Land of the Free. And it most certainly is. Why?
What’s the one key advanced element to true marketing and advertising of your small business? It’s simple: knowing your community.
To be simpler, knowing your target audience. Your demographic.
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