As in, Angie’s List — a premier contractor review site. Okay, so it’s not really like Craigslist, but it provides the same kind of service — looking for someone who can work for you — only with some handy extras.
Not all is peachy keen, though, with this snazzy site from one Angie Hicks, resident of Columbus, Ohio. There are some limits:
Once again, Google’s on the news here in the small business arena. What do you expect? You’re looking at the multi-media cyberspace ultra-giant mega-monster of the internet. Google. And now guess what? They’ve gotten so big, so powerful, that they have their own entrepreneur word-of-mouth advertising service called….
Call it an interactive Yellow Pages, call it the true business social site (sorry, LinkedIn). Call it whatever you want. The fact remains: Yelp for Business Owners, a site designed for small businesses to connect with customers on a word-of-mouth level, is a handy little tool! But let’s go in real deep to see why (or why not, if the underlying setbacks are enough to put Yelp at the back of the pack….).
It’s what they called Evander Holyfield when he became a boxing god: the “Real Deal.” These days, that’s what it’s all about — deals, deals, and more deals. Look around.
You’ve got FourSquare, all the Groupons you can stuff in your pocket, and the archaic but ever still effective paper coupons you get from the weekly newspaper! Does it ever stop?
Read on…
Or is it “Four score and seven years ago”? President Abraham Lincoln said that. And it was the beginning of the Gettysburg Address, stating that America is the Land of the Free. And it most certainly is. Why?
Let’s be accurate here, though: at first Google called it “Google Local,” but the truth is it’s called Google Places.
Names don’t matter, though — only the results. And the results are this:
What’s the one key advanced element to true marketing and advertising of your small business? It’s simple: knowing your community.
To be simpler, knowing your target audience. Your demographic.
Seriously, everyone loves coupons! A funny feeling rolls around in your tummy when you lay your hands on one, so it’s no surprise that we’re only now seeing an actual competition between online companies to gain favor in the community with the use of such incentive marketing involving none other than coupons.
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