Do you remember your first job with a desk and phone? Did you have to use a company sponsored software program? Most likely the CRM they provided you made you angry every single day. Let me tell you about my last CRM experience.
As a writer for a large ad agency, interviews with small businesses were scheduled by a team of customer service representatives. They assigned me interviews at specific times when I’d need to phone the business owner to chat about their website copy.
The screen included date, time of call, notes section, sales representative name – you know, about 100 things for the representative to mess up. And mess up they did. At least a few mistakes were made with every single call that significantly impacted the customer – some mistakes almost lost the sale.
For one, they typically forgot to enter the time zone correctly. Other times, notes didn’t add specifics like who to speak to. Not only did the company look bad, I looked bad. So, we’ll give you two reasons to eliminate CRM software for good:
CRMs are expensive
For the cost of installing, training and implementing a CRM, you should consider a social phone system instead. Keep in mind most CRMs are canned and can’t be updated or changed as your company needs changes – which just means more hassle to use other programs.
Employees hate CRMs
As if constant mistakes weren’t enough, the limiting options of boxes, save features and constant updates frustrated more than a few folks. Should we mention that every time two users were in the same screen it crashed?
If you’re finally ready to ditch your CRM, a social phone system is a great substitute. All information stays in one place but allows users to interact with each other, as well.
Using a call log silo system, social phone systems allow each employee to see the actions, entries and log of others without interfering. It’s easy to know who called at what time and see who took the call internally. These details, like time zones of the call origination, cut down on most of the CRM box work – saving employees time and frustration.
When you have a minute, check them out to see if you can finally eliminate your CRM software for good.