An interesting article in the New York Times titled “You have voicemail. Do you care?” shows that up to 70% potential customers don’t leave voicemails anymore. Why?

The article suggests that even amongst the older population, consumers have become accustomed to ‘instant gratification’ features such as SMS text or even e-mail.

It’s even more compelling that at a couple of dollars per answered call, on demand answering services (can I plug Halloo’s Live Answering Service here?) make ROI sense. It’s not just about better customer service anymore, it’s about making sure you don’t lose your customers to voicemail.

I'll check my voicemail later...