Small business marketing and communications technology blog
You remember those commercial jingles from long ago, a chorus of peppy singers behind the TV screen? Typically it was for a product that could only be sold by phone, not in stores. They were so infectious that we couldn’t help but pick up that phone and dial that number, because we wanted what was being sold so badly that we were willing to sell our souls to the devil just to get it.
Okay, not many people these days are listening to their voicemails. The hustle and bustle of life has gotten so hectic, a businessperson could save 30 minutes a day from erasing every voicemail left on that day! How’s that for efficiency? Still, if you’re a small-business entrepreneur, you need to make sure you’re in contact with your clients. And that, unfortunately, means keeping an eye (actually an ear) on your messages. It’s absolutely crucial.
Clever, huh? That’s what IVR stands for, for me — Invaluable Viable Resource. No, really, it actually means “Interactive Voice Response.” What the heck do I know, right?
Hopefully, a lot — as this particular article’s going to tell you some of the logistic philosophy surrounding the concept of Interactive Voice Response within a company
Last week, Wisconsin Governor Scott Walker had a very candid phone conversation with right-wing billionaire David Koch – or so he thought. The journalist responsible for the prank call shared a recording of the chat and pundits didn’t hesitate to scrutinize Walker’s every word.
Lucky for Walker’s press team, the Governor seemed to share the same opinions in private as he had in public regarding the state budget, unions and the legislature. But they are politicians – masters of public relations. But for everyone who has ever hired someone to answer the phone – how do you train your sales and support staff to stay ‘on message’?
What’s the worst hold music you have ever listened to?
I found some that people really dislike.
- Hold On by Wilson Phillips
- Unchained Melody by The Righteous Brothers
- This Old Man (Children’s Song)
- Smells Like Teen Spirit by Nirvana (Orchestral Version)
- Honky Tonk Badonkadonk by Trace Adkins
- Blues Traveler on loop
- Memory from Cats
- Holiday Music
Some people theorize that companies use bad music to encourage customers to hang up before they have to talk to them. I have a different theory. I think companies use music that they think either fits the theme of “please hold” (Hold On, Jeopardy theme, Hold Me Now) or is “safe”.