The Digital Divide Has Arrived

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According to a recent study highlighted by Kissmetrics, “2013 marks the first year U.S. adults spent more time viewing media on digital devices. It appears that print, radio and even television have officially become unseated as dominant sources of media.” Time spent on tablets and smartphones has grown at an increasing rate while time dedicated to print, radio, and television is declining. Check out this infographic to see the comparisons by category.

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Crossing the Digital Divide - Infographic
Source: Crossing the Digital Divide – Infographic

In fact, in the U.S., 56% of adults own a smartphone and 15.2% of web traffic comes from mobile. These shifts in the digital and mobile markets often mean big changes in how many companies behave in order to best meet customer needs. Has your small business been able to keep up with these trends? If so, we’d love to hear more about what you’re doing. Please share your experience about how your company is handling the shift to digital in the comment section below.


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