Data Is Important, Even If It’s Not “Big”

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Your company doesn’t need unlimited resources to find useable information in data. You can develop deeper customer relationships, improve brand loyalty, and enhance customer experiences with the data that you have at your fingertips. Your company will just need to dedicate some time, energy, and curiosity into the process.

What purpose does data serve in your company?

Because you organization is operating in a highly competitive environment, knowing and understanding your customers can make or break your business. If you can provide better customer experiences due to personalization, you can build (and sustain) a competitive advantage. Simply welcoming a customer back via email, greeting customers by name, or providing a suggestion for a related time-saving product or service can make a big difference in how customers perceive your brand.

Good news. Using data is simple.

Your company can easily implement the tools needed for this level of customer service by integrating a customer management system into routine processes. It’s easy with the numerous helpful service combinations available, such as Halloo’s virtual phone system with integrated contact databases, designed with the needs of small businesses in mind.

It’s important to share data with all those in your organization that interact with the customer, so that each touch point can be relevant to the customer’s needs. It’s also crucial to make sure that each user of the system knows how to capture interactions. By capturing and studying this data, it’s possible to gain insights into business processes, and by extension, the customer experience.

contact management

For example, by noting the reason why callers are contacting your organization, you can develop a list of standardized responses. This will allow all customer service agents in your company to answer questions in a consistent manner. This can help reduce the volume of future calls, as customers receive the needed information on the first call. Insights from data used in this manner helps strengthen your relationship with customers, a key element to building loyalty and satisfaction.

Data tells a story. If you are willing to find out what the story is telling you, you’ll find vital information about your customers. As you put this story to use within your company, it provides the framework for better customer relationships and the foundation for building competitive advantage.


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