Flexibility: Essential to the Work-life Balance

Most employees rank work flexibility as their top benefit yet company executives tend to underestimate its value for employee satisfaction and productivity.

Work flexibility can take many forms, ranging from formal teleworking arrangements to schedules with modified start and end times, and occasional time off programs. While some arrangements may be formal, others are temporary or customized for particular employees. Continue reading

Turning a One Time Customer Into a Repeat Customer

While tips on winning a first time customer gets a lot of press, turning one-time customers into repeat customers is equally as important and should not be neglected. Delivering good service once is not enough to ensure repeat business in today’s competitive, global marketplace. Instead you need to have a strategy in place to ensure repeat customers. Continue reading

Keeping Up with the Latest in Tech

The rapid evolution of technology – from mobile devices to business apps and digital marketing – has moved beyond internal process improvements to a source for innovation and new business opportunities.

But some small businesses owners can feel overwhelmed by the technological advances that seem to be moving at the speed of light. Continue reading

How to Vacation Proof Your Business

Let’s face it. Sometimes we all need a break. But for the solo entrepreneur or small family businesses, getting away can be tricky. You need to take a break but you don’t want to leave your customers in the lurch or miss out on sales at the same time. Luckily there are some ways you can vacation proof your business before you take your next break. Continue reading

The Importance of Audio Branding

Many businesses give a lot of thought to the visual components of their brand, but spend very little time considering their audio branding needs. Audio branding has numerous benefits that will only strengthen your visual efforts. Audio branding can help clarify your organization’s vision as well as encourage employees and customers make deeper connections with your brand. For example, imagine a MGM film without the lion’s roar or an Intel commercial without the short, electronic tune. Both of these audio components help make the brand memorable. Continue reading

Dallas is Central to Business Success

Known for its location in the center of the country, well-educated workforce and interconnected system of railroads, ports and highways, Dallas is ranked among the country’s best places to start a new business.

That explains why Toyota, State Farm and Liberty Mutual are all in the process of moving their headquarters to the Dallas Fort-Worth region. Continue reading