Data mining is an incredibly valuable tool for the future of your business. More so than at any other point in history, the success of a business depends on relationship building. And the key to successful relationship building rests in connecting with your customers. How do you connect? Learn all you can about your customers both individually and as a group. Data mining from information you already have on hand can provide you the inside scoop on who your customers are. Continue reading
As your small business grows, you will find yourself wondering about the timing of adding certain things to help your business expand even more. One of these is the addition of more phone lines. While not every company needs multiple lines, there are ways to help you figure out if your business is ready.
As you are considering adding an extra phone line for your business, ask yourself these questions. Continue reading
Analytics are the most valuable information available to your business. Luckily, the data needed to discover the who, what, when, where, why, and how of your business is readily found. That data for is available from every sale you make, every call you receive, every website visit you get, and every social media effort you make. In the day-to-day running of your business, valuable data is being automatically collected and it is up to those running the business to pull meaningful patterns from that data. In fact, systematically collecting and analyzing data about your business is critical to its success. Continue reading
Sometimes a little help can go a long way. Here are some small business resources and tools that could help you take your business to the next level. Continue reading
Have you been watching the emerging trends in the world of entrepreneurship? The demographics making up the American workforce are changing dramatically. Millennials, particularly those in their early- to mid-20s, are now the largest age cohort, surpassing Baby Boomers for the first time. Continue reading
St. Louis, Mo. was recently identified as the nation’s top startup city because it wrapped up 2015 with the highest annual growth in venture capital funding.
But financial backing isn’t the only benefit entrepreneurs will find in the city just west of the Mississippi River.
Known as a hub of biotech and plant science research, St. Louis offers plenty of other startup resources and a cost of living that’s roughly 5 percent below the national average. Continue reading
Starting a new small business takes a lot of work, time and commitment. In fact, just to get to the point of being able to open your doors, you have to write a business plan, choose a location, decide on the legal structure of your business, register your business with the state, obtain a tax identification number, register for all applicable state and local taxes, and get any necessary permits and licenses. Beyond these necessary logistics, you can fast track the success of your small business by ensuring that you prioritize certain things. Continue reading
Has your company ever forgotten to change the main greeting on your business line so that weeks after a major holiday, callers still only hear a greeting with seasonal hours and special sales? Or, perhaps your business has grown, but the options on your phone tree still only reflect the original members of team, by name. It’s important to refresh your phone system on a regular basis – not only to avoid the embarrassing examples above, but also to stay on top of your caller’s needs. Continue reading