What is Spam?

Spam is a relatively new term that has come about since the dawn of the Internet age, or for about the past 20 years. It is essentially the sending of the same message to a number of Internet users who have not chosen to receive it. While there are many ways to reach your audience, sending unsolicited messages to them by email or by any method of communications is not an effective one. Continue reading

Boston: A Business-Friendly City that’s Easy to Navigate

Home of the Boston Tea Party and American Revolution, Bostonians have a long history of doing business their way.

But over the centuries the city has shifted its emphasis from unfair taxation to innovation and sophistication.

Boston ranks third in the nation for its pedestrian-friendly nature and its transportation system known as The T, the nickname for its efficient subway and mass transit. It also offers Boston Commons, the country’s oldest park. Where else can you ride a Swan Boat on your lunch break? Continue reading

What Is SMS?

SMS is the acronym for short message service, but today it is most commonly known as text messaging. Essentially a telephone keypad or an on-screen keyboard is used in order to type a message. The user then hits send and the message is almost instantly received by the cellular phone it is destined for. A short message service center is the intermediary to the transmission of these messages. Continue reading

How Do Free Conference Call Companies Make Money?

Ever wonder how free conference call companies can offer their services without charging customers? It actually dates back to regulations and fees that were put in place when the parent Bell Company was forced to break up. Smaller phone companies entered the mix of phone service providers. Realizing that there were higher costs associated with serving rural areas (lower call volume, while still needing as much or more equipment), higher fees were paid to calls ending in rural areas. Continue reading

What is a DID Number?

In the telecommunications industry, a DID number is a direct inward dial number. Callers who use a DID number do not go through an auto attendant or a receptionist who redirects calls, but directly to the right department or individual. They provide easy access to staff members who are not typically on the phone.

DID numbers are actually virtual numbers. They offer you the option to give certain individuals direct lines without needing several phone lines. This makes telephone service more cost effective for your business. DIDs offer significant advantages to your company. Continue reading

Generating the Right Leads For Your Business and Nurturing Them

Yes, it’s true that when it comes to marketing, casting the net wide is a proven strategy. However, doing so can also lead to large numbers of leads which can consume the valuable time of your sales staff. If you plan to use methods that will generate a big number of leads, have a strategy in place to deal with those leads effectively and quickly. Continue reading

Flexibility: Essential to the Work-life Balance

Most employees rank work flexibility as their top benefit yet company executives tend to underestimate its value for employee satisfaction and productivity.

Work flexibility can take many forms, ranging from formal teleworking arrangements to schedules with modified start and end times, and occasional time off programs. While some arrangements may be formal, others are temporary or customized for particular employees. Continue reading

Turning a One Time Customer Into a Repeat Customer

While tips on winning a first time customer gets a lot of press, turning one-time customers into repeat customers is equally as important and should not be neglected. Delivering good service once is not enough to ensure repeat business in today’s competitive, global marketplace. Instead you need to have a strategy in place to ensure repeat customers. Continue reading