Sales is often compared to a funnel. Businesses attract a large number of leads from the various marketing efforts they make. However, by the time they become actual customers, those numbers drop significantly. This is especially true for goods and services that represent a significant investment. During the funnel process, businesses attempt to guide leads towards the buying decision through education, relationship building and trust. Continue reading
Focusing efforts on how to effectively generate leads for your firm is one of the most significant things you can do to grow your business. However, it takes time, effort and skill. Lead generating is not one simple task. It is the use of multiple strategies in order to attract potential customers for your goods and services. Every marketing effort you make to reach those who are not current clients is a part of your lead generation strategy. Make sure those efforts are effective and will bring you the results you want. Continue reading
Every small business has its measures of success. Return customers, sales numbers and profit margins are a few of these. But one of the most telling rates of success in a business is closing rates. The number of customers who buy what you offer compared to the number of potential customers you attempt to sell to is an important number and one that sets many businesses and salespeople apart. Good closing rates are the hallmark of a great salesperson and can make all the difference for a company. Continue reading
Teleconferencing and video chatting may be convenient and effective ways to do business but nothing seals the deal quite like a face-to-face meeting.
Lasting business relationships are built over time by a sincere commitment and investment in the customer. Continue reading
Creating a successful business is no simple feat. Gone are the days of build it and they will come. In order to grow a business in today’s market, you have to offer more than a great product or service. You need to bring together a strategic combination of sales, marketing and technology that will help you reach your target audience, build a relationship with them and convert that relationship into a sale. Continue reading
An effective customer relationship management system can dramatically transform the performance of your small business. By using an online system, the customer experience that you deliver is completely revolutionized. You go from being yet another vendor trying to sell something to an entity that offers solutions to real problems that your customers experience. Institute a customer relationship management system today, like the one found with Halloo phone systems. Continue reading
In this day of instant messaging, nurturing leads is all about being swift and relevant.
Research shows that 35-50% of sales go to the vendor that responds first, according to InsideSales.com. Yet, roughly half of all inbound sales leads – from websites, social media and other marketing activities that bring in visitors – are never followed up. Continue reading
Having a business phone has long been a necessity. However, today it is more important than ever. Because of smart phones and the impulsive nature of today’s consumer, having telephones that are manned by competent staff members is critical to your success. Continue reading
You may never have thought of it this way, but as the owner of a business you’ve become an expert in your industry, a valuable position that can help generate sales leads. Continue reading
There is an incredible opportunity that comes with the dawn of a new year. It marks a great time for change, which may be something your small business needs. Continue reading