Quite a bit of research has been done on music played while customers are on hold. Handling on-hold time well can lead to higher levels of customer satisfaction, so it’s worth spending some time considering your options. Continue reading
Researching “On-Hold Music” reveals an extensive amount of information on the topic. It is an entire industry in itself, plus there are numerous opinions, studies, and articles that focus solely on the type of music you should play for customers when you put them on hold.
NPR’s MarketPlace recently featured a segment discussing “What Makes You Happy When Your Call Is Put on Hold?” This piece explored the evolution of the industry and how hold music can impact customer satisfaction.