Audio branding combines sound, music, and voice to convey the essence of your brand. For classic examples of audio branding, think of NBC’s chimes and Intel’s bong. These sounds are as recognizable and unique as the company’s logos (or visual branding). Continue reading
Sometimes putting customers on hold is your only option. However, this experience doesn’t have to be painful for your callers. Incorporate these tips to help create a better customer journey. Continue reading
“On-hold music” is an entire industry in itself, plus there are numerous opinions, studies, and articles that focus solely on the type of music you should play for customers when you put them on hold. Continue reading
This time of year most businesses experience a surge in sales. The holiday shopping season impacts almost all businesses in a positive way. With this in mind, small businesses can benefit from customizing their phone systems so that they are ready for the season. Continue reading
Quite a bit of research has been done on music played while customers are on hold. Handling on-hold time well can lead to higher levels of customer satisfaction, so it’s worth spending some time considering your options. Continue reading
Researching “On-Hold Music” reveals an extensive amount of information on the topic. It is an entire industry in itself, plus there are numerous opinions, studies, and articles that focus solely on the type of music you should play for customers when you put them on hold.
NPR’s MarketPlace recently featured a segment discussing “What Makes You Happy When Your Call Is Put on Hold?” This piece explored the evolution of the industry and how hold music can impact customer satisfaction.