Mastering the Sales Funnel

Sales is often compared to a funnel. Businesses attract a large number of leads from the various marketing efforts they make. However, by the time they become actual customers, those numbers drop significantly. This is especially true for goods and services that represent a significant investment. During the funnel process, businesses attempt to guide leads towards the buying decision through education, relationship building and trust. Continue reading

3 Ways to Use Customer Relationship Management to Boost Sales

Why use a contact management system in your small business? Because building a customer relationship management system (CRM) can help you:

  • Generate more business,
  • Increase productivity, and
  • Enhance relationships with your customers.

By using a CRM, your company can increase sales an estimated 29-41%. How does this happen? By preventing lost opportunities and enhancing customer relationships. Continue reading

Simplify Customer Management

Do you remember your first job with a desk and phone? Did you have to use a company sponsored software program? Most likely the customer relationship management (CRM) program provided was unnecessarily complex.

With bulky, complex customer tracking software, the volume of data that needs to be entered, let alone accurately, can be daunting. Hundreds of fields such as time of call, notes, sales representative name, etc., etc., often require hours of data entry and additional upkeep time in order to have a viable system. If mistakes are made during the data capture period, they can significantly impact the customer. Some mistakes even lead to loss of the sale.

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Customer Relationship Management Made Easy

Customer Relationship Management (CRM) systems such as Salesforce.com have become the defacto sales and support tool for large enterprise and government organizations worldwide. The idea is pretty simple: manage your business interactions in a central database so that your sales and support organization can leverage that knowledge for increased sales and more effective customer service.

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