Top 5 Tools Your Company Should Be Using to Communicate with Customers

Communicating with your customers and sales leads is vital to the success of your small business. Luckily, technology has made it easy to reach those individuals in a variety of ways, so that no matter how they typically get their information, you can deliver it to them. While there are an array of different methods of communication out there, 5 of them are non-negotiable because of the results they deliver. Continue reading

How To Track Call Metrics

Measuring the effectiveness of any strategy you put into place in the promotion of your company is an often overlooked, but incredibly important piece of the puzzle. You should never devote valuable resources to anything you are not monitoring and tracking. Luckily when it comes to tracking phone call metrics in your business, it is quite easy to get useful feedback to tell you what is working and what isn’t. In fact, it is all about assigning phone numbers judiciously so you can monitor the efforts you are putting forth. Continue reading

Company May Be Smaller than It Sounds!

If your company doesn’t have a call transfer feature, you might seem less reputable to your callers. A business without a phone system can likely handle the opening portion of most incoming phone calls. However, when it’s time to connect the caller to the correct person inside the company, the customer is given another number to dial! The conversation often sounds like this, “Actually, Jimmy does the billing now. Can you call him at 800-555-xxxx?” Continue reading

The Future of Voice

In a recent article in GigiOm, Martin Geddes discussed the future of voice. Mr. Geddes proposes that “We’re about to see a major shift in voice technology. Think wearables, encryption, Facebook-like streams and customized acoustic profiles.” This view of voice as innovation instead of an antiquated form of communication is often referred to as “hypervoice.” Continue reading

5 Tips for Choosing Tech for Your Business

Choosing the right technology for your small business isn’t an easy task. There are lots of things to take into consideration such as what type of technology is a good fit for your organization (for example, desktop computers or tablets, local network or cloud-based services). Plus, you’ll want to know how well the technology will grow as your business needs change and how your choices will enhance your organization’s productivity. Continue reading

STEM: Preparing for the Future

STEM has become a common buzz word as of late, particularly in relation to education and jobs. Science, technology, engineering, and mathematics represent the fields that make up the STEM acronym. According to the STEM Coalition, these four areas are critical to U.S. competitiveness and economic prosperity. With this in mind, it has quickly become one of the leading focus areas of policy makers, educators, and business owners alike. Continue reading

Why Do Customers Stop Buying?

Imagine that you call a company about a recently purchased service subscription. When you can’t solve the activation problems on your own, you decide to call the 800 customer service phone number. The answering message greets you with a welcome and then states “Your call is important to us. Please hold.”  After waiting on hold for more than 10 minutes, you are connected with a customer service agent. That agent doesn’t know how to solve your problem and transfers you to another department. Your on-hold time starts all over again. Once you repeat all of your information and problem history again to the new agent, you are suddenly disconnected from the call. Continue reading