4 Ways Using Analytics Can Make Your Business More Successful

Analytics are the most valuable information available to your business. Luckily, the data needed to discover the who, what, when, where, why, and how of your business is readily found. That data for is available from every sale you make, every call you receive, every website visit you get, and every social media effort you make. In the day-to-day running of your business, valuable data is being automatically collected and it is up to those running the business to pull meaningful patterns from that data. In fact, systematically collecting and analyzing data about your business is critical to its success.  Continue reading

Funding and Incentives Helped St. Louis Reach the Top

St. Louis, Mo. was recently identified as the nation’s top startup city because it wrapped up 2015 with the highest annual growth in venture capital funding.

But financial backing isn’t the only benefit entrepreneurs will find in the city just west of the Mississippi River.

Known as a hub of biotech and plant science research, St. Louis offers plenty of other startup resources and a cost of living that’s roughly 5 percent below the national average. Continue reading