Let’s face it. Sometimes we all need a break. But for the solo entrepreneur or small family businesses, getting away can be tricky. You need to take a break but you don’t want to leave your customers in the lurch or miss out on sales at the same time. Luckily there are some ways you can vacation proof your business before you take your next break. Continue reading
Contemplating starting your own business? There are a variety of tools out there that can make things much easier and less costly for the startup entrepreneur. Three of the best are coworking, cloud based phone services, and outsourcing. Learn how they can save you money and time, while ensuring a professional image for your business. Continue reading
Long known as one of the nation’s top energy capitals, Tulsa is also making a name for itself by attracting new business in aerospace, biotech and information technology.
Known as the “Capital” of Silicon Valley, San Jose is one of the most innovative and impressive startup cities in the country.
With two dozen Fortune 500 companies – including some of the world’s largest high-tech operations like Apple, Cisco Systems, and eBay – the San Jose region also leads the nation in patent filings. Continue reading
Sales is often compared to a funnel. Businesses attract a large number of leads from the various marketing efforts they make. However, by the time they become actual customers, those numbers drop significantly. This is especially true for goods and services that represent a significant investment. During the funnel process, businesses attempt to guide leads towards the buying decision through education, relationship building and trust. Continue reading
Many businesses give a lot of thought to the visual components of their brand, but spend very little time considering their audio branding needs. Audio branding has numerous benefits that will only strengthen your visual efforts. Audio branding can help clarify your organization’s vision as well as encourage employees and customers make deeper connections with your brand. For example, imagine a MGM film without the lion’s roar or an Intel commercial without the short, electronic tune. Both of these audio components help make the brand memorable. Continue reading