I’m glad you called. Can you call Sally at this number?

Not having a call transfer feature makes your business look untrustworthy.

As a small business owner myself, I’ve gone from the picnic table as a conference room to taking venture capital. In the early days, it’s common to take customer calls and have to tell them,

Call Transfer Conversion Rate

“Actually, Jimmy does the billing now. Can you call him at 415-555-8008?”

And when the company gets bigger and buys a traditional business phone system PBX, you hear your employees ask, “How do I transfer a call on this thing?”

Our webmaster made a good point once – asking customers to dial a separate number is like asking website visitors to make extra mouse clicks. They both lower the conversion rate.

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Where do I get good sales leads for my small business?

Leads mean sales, but leads can cost, and some leads can downright suck.

Let me start by stating that not every business needs to ‘buy’ leads – retail storefronts attract customers by signage and location while some industries (like local Government-related contractual work) match vendors by public postings. But there are still many small businesses (like mine) that need leads of potential customers who are interested in my products and services.

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How long are sales leads good for?

Study shows that if you get a customer voicemail, you better call them back – fast.

A study conducted by Insidesales.com and MIT Lead Response Management indicates that response time is critical for the success of closing a sale. While the differentiation between B2B and B2C is clear, the overall trend is still startling for both types of sales. The sales leads call-back time study shows a lot of interesting stats and graphs, but the upshot of them is that -

Virtual Response Time

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